The manner in which you organize and format your web page can have a huge impact on your SERPs. I’m going to show you how to make sure that Google and other major search engines are reading the text of your page prior to reading “other” page elements such as navigational items. Additionally, I’ll show you where on your web pages to place your keywords and in what format.


There are a few basic things to keep in mind when formatting your website for top Google placement. The most important elements include content first, clean code (W3C, no Flash), heading tags, alt tags, proper keyword placement , no Flash and JavaScript external, and sitemaps. If you get these elements correct, you can move on to address additional optimization factors.